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Morningside College's Archives

Principles of Advertising

Title

Principles of Advertising

Creator

Starch, Daniel: Author

Subject

Source

Archives (3rd Floor)

Description

Daniel Starch is an alumnus of Morningside College. This is the fifth printing 1925 edition. It is a hardcover book.

Abstract

"The central concept of this book is that the primary function of advertising in business is to sell or to help sell. From this conception are derived the five fundamental problems or divisions of the book, namely, To whom may the product be sold? By what appeals may it be sold? How may the appeals be presented most effectively? By what mediums may the appeals be presented so as to reach the class of people to whom the product is to be sold? What is a reasonable expenditure for promoting the sale of the product by means of printed sales efforts?" (Starch, Daniel, iii).

Publisher

Chicago & New York: A.W. Shaw Company

Date Copyrighted

1923

Rights

Copyright 1923 by A. W. Shaw Company

Type

Text

Format

Book
5 3/4 Inches x 8 1/4 Inches
998 Pages

Language

English

Provenance

Daniel Starch personal copy

Original Format

Book

Citation

Starch, Daniel: Author, “Principles of Advertising,” Morningside College's Archives, accessed June 20, 2021, https://libprod.morningside.edu/omeka/items/show/257.