Principles of Advertising
Title
Principles of Advertising
Creator
Starch, Daniel: Author
Subject
Source
Archives (3rd Floor)
Description
Daniel Starch is an alumnus of Morningside College. This is the fifth printing 1925 edition. It is a hardcover book.
Abstract
"The central concept of this book is that the primary function of advertising in business is to sell or to help sell. From this conception are derived the five fundamental problems or divisions of the book, namely, To whom may the product be sold? By what appeals may it be sold? How may the appeals be presented most effectively? By what mediums may the appeals be presented so as to reach the class of people to whom the product is to be sold? What is a reasonable expenditure for promoting the sale of the product by means of printed sales efforts?" (Starch, Daniel, iii).
Publisher
Chicago & New York: A.W. Shaw Company
Date Copyrighted
1923
Rights
Copyright 1923 by A. W. Shaw Company
Type
Text
Format
Book
5 3/4 Inches x 8 1/4 Inches
998 Pages
Language
English
Provenance
Daniel Starch personal copy
Original Format
Book
Collection
Citation
Starch, Daniel: Author, “Principles of Advertising,” Morningside College's Archives, accessed April 24, 2024, http://libprod.morningside.edu/omeka/items/show/257.